This site also gives you the option to turn off your ad personalization. You can see for yourself what Google knows about you (or what they think they know) by visiting My Ad Center. What do you like to do? If your searches contain things like "state park near me", "used cross country skis", and "how long does it take to hike the Long Trail end to end", Google knows you're interested in the outdoors. Google knows which ones they are and how many times you've been on their sites.Īre there children in your household? If you've been searching for "videos - Peppa Pig", the answer is probably yes. Certain news organizations are known to lean in different political directions. If you visited the donation page while you were there, they know that too. What are your political views? Google knows if you've visited the website of a political candidate or organization. The data collected on you is used to create a profile of who Google thinks you are.įor example, what's your marital status? A married person probably isn't shopping for engagement rings, and a single person probably hasn't searched for why their wife gets more lovable every day. Google thinks it can tell a lot about you from the links you've clicked and the sites you've visited on the web. What Your Browsing Data Says About You (According To Google) Related: How to Reach your Audience with Location-Based Targeting When you search Google and immediately see ads for the products related to that search on the next website you visit, you see how quickly ad personalization can work. Google uses your search history (and app activity and YouTube history and any other activity in your Google account) to target ads and create a personal experience specifically geared to you. This is because Google stores your searches and search results, and tracks which links you click on each website you visit while searching. Most people have had ads related to recent Google searches follow them on various websites for days or even weeks after the search. Even an Android phone or tablet is a point of access. What you may not realize is that Google tracks your location history, your search history, which YouTube videos you watch, the type of device you're using, and the apps you download on that device. If you have a Google account or use Google products, you've likely already given them some information yourself - name, contact information, and documents you've saved on Google Drive to name a few. Let's be honest - Google is a master of data collection. Google Knows More Than You Think They Know Let's take a closer look at the data Google collects from its users, where they’re getting all the data, and how to control what you share. But have you ever considered exactly what kind of information Google knows about you and what they're doing with it? It's no secret that Google is tracking its users and collecting lots of information about them. (Name another search engine that is listed in the Merriam-Webster Dictionary…we’ll wait.) In fact, Google has been amassing data about its users for years. You might look up the weather forecast (Google Search), find out the quickest way to get to the mall (Google Maps), send an email to a friend (Gmail), or do a yoga video (YouTube).Īnd while Google is super useful, it's also worth remembering that this internet giant knows a whole lot about you. If you're like most people, you probably use Google (or Google Services) several times a day.
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